Burson Cohn & Wolfe
 | |
Jenis perusahaan | Swasta |
|---|---|
| Industri |
|
| Didirikan | 1953 (Burson-Marsteller) 1970 (Cohn & Wolfe) Merged in 2018 (Burson Cohn & Wolfe) |
| Pendiri |
|
| Kantor pusat | 200 Fifth Avenue, Kota New York, Amerika Serikat |
Tokoh kunci | |
Karyawan | 4,000 (2018[1]) |
| Induk | WPP plc |
| Situs web | bcw-global |
     | |
Burson Cohn & Wolfe adalah firma hubungan masyarakat dan komunikasi multinasional, yang berkantor pusat di New York City. Pada Februari 2018, WPP Group PLC mengumumkan bahwa mereka telah menggabungkan anak perusahaannya Cohn & Wolfe dengan Burson-Marsteller. Badan gabungan itu sekarang dikenal sebagai Burson Cohn & Wolfe.[3]
Operasi
BCW (Burson Cohn & Wolfe) adalah firma hubungan masyarakat terbesar ketiga di dunia berdasarkan pendapatan, pada tahun 2018.[4] Ia mempekerjakan lebih dari 4.000 orang di 42 negara.[1] BCW adalah bagian dari BCW Group, yang mereknya meliputi: AxiCom, BWR, Direct Impact, GCI Health, HZ, PSB, Prime Policy Group, dan Goodfuse.[5][6][7][8]
BCW menawarkan konten kreatif dan layanan komunikasi terintegrasi kepada klien di sektor-sektor berikut: bisnis-ke-bisnis, konsumen, perusahaan, manajemen krisis, tanggung jawab sosial perusahaan, perawatan kesehatan, urusan publik, dan teknologi.[9]
Donna Imperato menjabat sebagai CEO global.[1] Dia sebelumnya adalah CEO di Cohn & Wolfe.[10] BCW dibagi menjadi divisi berdasarkan wilayah geografis: Amerika Utara, Amerika Latin, Eropa dan Afrika, Timur Tengah, dan Asia-Pasifik. Setiap wilayah dipimpin oleh seorang presiden regional yang bertanggung jawab langsung kepada CEO global.[11] Karyawan terkenal lainnya termasuk Karen Hughes, mantan ajudan senior Presiden AS George W. Bush.[12]
Referensi
- ^ a b c d Shah, Aarti (February 27, 2018). "WPP Creates 3rd Largest PR Firm With Burson Cohn & Wolfe". The Holmes Report. Diakses tanggal June 18, 2019.
- ^ Don Baer to exit BCW at year's end
- ^ Bradley, Diana (February 27, 2018). "WPP Merges Burson-Marsteller and Cohn & Wolfe". PR Week. Diakses tanggal February 28, 2018.
- ^ "Donna Imperato, CEO, Burson Cohn & Wolfe". PR Week. July 2, 2018. Diakses tanggal July 10, 2019.
- ^ Y&R PR Rebrands as Goodfuse; article; PR Week online; retrieved 2021-9-2
- ^ Moore, Thomas (May 17, 2018). "BCW Group merges two tech firms into AxiCom US". PR Week. Diakses tanggal May 9, 2019.
- ^ Rittenhouse, Lindsay (August 14, 2018). "WPP's Burson Cohn & Wolfe Acquires Creative Shop HZ". Adweek. Diakses tanggal May 9, 2019.
- ^ "Burson-Marsteller – an optimistic view". PR Week. May 1, 2017. Diakses tanggal June 26, 2019.
- ^ "BCW (Burson Cohn & Wolfe)". The Holmes Report. Diakses tanggal July 10, 2019.
- ^ Bennett, Bennett (February 27, 2018). "WPP firms Burson-Marsteller and Cohn and Wolfe merge". The Drum. Diakses tanggal May 10, 2019.
- ^ Sudhaman, Arun (March 6, 2018). "Burson Cohn & Wolfe Names Regional Leadership Following Merger". The Holmes Report. Diakses tanggal July 10, 2019.
- ^ Ciarallo, Joe (July 9, 2008). "Former Bush Aide Karen Hughes Joins Burson-Marsteller". Adweek. Diakses tanggal July 10, 2019.
Bibliografi
- Taylor, Catharine P. (October 11, 2005). "The creepiest marketing story ever told". Adweek.
- Carter, Ben; Brooks, Gregory; Catalano, Frank; Smith, Bud E. (2011). Digital Marketing For Dummies, UK Edition. For Dummies. John Wiley & Sons. ISBN 9781119997771.
- Coates, Tom (October 4, 2005). "An apology from the Cillit Bang team…". plasticbag.org.
- Gambrill, Eileen (2012). Propaganda in the Helping Professions. Oxford University Press. ISBN 9780195325003.
- Light, Donald W. (2010). The Risks of Prescription Drugs. Columbia University Press. ISBN 9780231146937.
Pranala luar
- Company site
- "Burson-Marsteller : Corporate Crimes". Corporatewatch.org. 2002.
- Burson-Marsteller at SourceWatch
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