Duta persahabatan
Seorang duta persahabatan adalah orang yang mengadvokasi tujuan tertentu atau masalah global berdasarkan ketenaran mereka sebagai figur publik.[1] Duta persahabatan umumnya memberikan iktikad baik dengan mempromosikan impian dari satu entitas ke entitas lain, atau ke populasi. Istilah tersebut perlu dibedakan dari konsep duta merek terkait, yang berperan dalam mempromosikan perusahaan atau produk melalui interaksi pribadi.[2]
Referensi
- ^ Fasulo, Linda (2015). An Insider's Guide to the UN (Edisi 3rd). Yale University Press. hlm. 35. ISBN 9780300210729. Diakses tanggal 28 October 2015.
- ^ Szmigin, Isabelle; Piacentini, Maria (2014). Consumer Behaviour. Oxford University Press. hlm. 292. ISBN 9780199646449. Diakses tanggal 28 October 2015.
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