Hermawan Kartajaya

Hermawan Kartajaya
Hermawan Kartajaya
Informasi pribadi
Lahir	18 November 1947 (umur 76); Surabaya, Jawa Timur, Indonesia
	Sunting kotak info • L • B

Hermawan Kartajaya (lahir 18 November 1947) adalah seorang pakar pemasaran berkewarganegaraan Indonesia.^[1] Ia pernah menjabat sebagai Presiden World Marketing Association dan oleh The Chartered Institute of Marketing yang berkedudukan di Inggris ia dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing.^[2]

Saat ini ia juga menjabat sebagai Chairman MarkPlus, Inc., perusahaan konsultan manajemen yang berbasis di Indonesia yang dirintisnya sejak tahun 1990.^[3]

Kartajaya pernah mengenyam Pendidikan Tinggi di Teknik Elektro Institut Teknologi Sepuluh Nopember, namun harus keluar karena permasalahan ekonomi.^[4] Pada tahun 2010, ITS Surabaya menganugerahkan Doctor Honoris Causa, pertama sepanjang sejarah, kepada Hermawan Kartajaya untuk pencapaian ilmu pemasaran dunia.

Kartajaya aktif menulis buku-buku seputar dunia pemasaran. Kartajaya merupakan orang Indonesia pertama yang memasuki ranah pemasaran internasional dengan model yang ia buat sendiri. Ia adalah seorang yang unik kombinasi dari orang yang memiliki pemikiran akan konsep bisnis yang strategis dalam bidang marketing dan seorang praktisi.^[3]

Riwayat Pendidikan dan Karier

Ia pernah mengenyam Pendidikan Tinggi di Teknik Elektro Institut Teknologi Sepuluh Nopember, namun harus keluar karena permasalahan ekonomi ^[5]
Ia menyelesaikan gelar sarjana di Universitas Surabaya, Indonesia.^[1]
Ia mendapatkan gelar master di University of Strathclyde Graduate School of Business, Scotland 1995 ^[1]
Pada 1990 membentuk MarkPlus, perusahaan konsultan marketing di Surabaya, Indonesia.
Satu dari hanya sedikit orang Asia yang pernah diundang untuk berpidato di American Marketing Association (AMA) Educators Conference^{[butuh rujukan]}
Dinobatkan sebagai 50 Gurus Who Have Shaped The Future of Marketing ^[2]

Buku

Hermawan Kartajaya telah menulis banyak buku, di antaranya adalah:^[3]

Buku (Internasional)

Marketing in venus

Buku (Nasional)

Attracting Tourist, Traders & Investors, published by PT Gramedia Pustaka Utama, Jakarta, 2005.
4G Marketing: A 90-Year Journey in Creating Everlasting Brands, published by MarkPlus&Co, Jakarta, 2005. This book is about the journey of HM Sampoerna of creating everlasting cigarette brands in Indonesia.
Aa Gym: A Spiritual Marketer, published by MarkPlus&Co, Jakarta, 2005.
Winning the Mom Market in Indonesia, published by MarkPlus&Co, Jakarta, 2005.
Marketing in Venus Playbook Volume I, II, III, published by MarkPlus&Co, Jakarta, 2005.
Marketing in Venus: The Garuda Indonesia Story, published by MarkPlus&Co, Jakarta, 2005.
Metrosexuals in Venus, published by MarkPlus&Co, Jakarta, 2004.
Marketing Yourself, published by MarkPlus&Co, Jakarta, 2004.
Berbisnis dengan Hati (Compassionate Marketing), with K.H. Abdullah Gymnastiar (Aa Gym), published by MarkPlus&Co, Jakarta, 2004.
Positioning Differentiation Brand, published by PT Gramedia Pustaka Utama, Jakarta, 2004.
On Becoming a Customer-Centric Company, published by PT Gramedia Pustaka Utama, Jakarta, 2004. This book is about the transformation of PT Pos Indonesia into a customer-centric company.
Hermawan Kartajaya on Positioning, published by Mizan Media Utama, Bandung, 2004.
Hermawan Kartajaya on Differentiation, published by Mizan Media Utama, Bandung, 2004.
Hermawan Kartajaya on Brand, published by Mizan Media Utama, Bandung, 2004.
Marketing in Venus, published by PT Gramedia Pustaka Media, Jakarta, 2003. This book is a bestseller in Indonesia.
Hermawan Kartajaya on Marketing, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
MarkPlus on Strategy, published by PT Gramedia Pustaka Utama, Jakarta, 2002.
Marketing Plus 2000, published by PT Gramedia Pustaka Utama, Jakarta, 2001.
Bridging the Network Company, published by PT Gramedia Pustaka Utama, Jakarta, 1999.
Kiat Memenangkan Persaingan di Era Krisis (Winning in the Era of Crisis), published by PT Gramedia Pustaka Utama, Jakarta, 1998.
Siasat Bisnis: Menang dan Bertahan pada Abad Asia Pasifik (Business Strategy: Winning and Sustaining in Asia Pacific), published by PT Gramedia Pustaka Utama in cooperation with Majalah Berita Mingguan Gatra, Jakarta, 1997.
Seri 36 Kasus Pemasaran Asli Indonesia: Rangkaian Strategi, Siasat, dan Taktik Jitu (Series of 36 Indonesia Business Cases: Strategy and Tactic), with Dyah Hasto Palupi, published by PT Elex Media Komputindo, Jakarta. This series consist of 2 books.
Marketing Plus Series, published by Pustaka Sinar Harapan, Jakarta. This series consists of 5 books. (On Becoming a Customer-centric Company, Marketing in Venus, Hermawan on Marketing, Rethinking Marketing, and Sustainable Marketing Enterprise in Asia)

Jurnal

Guest Editor, with Philip Kotler (Kellogg School of Management) and Karthik Siva (Global Brand Forum), Nanyang Business Review, Special Global Brand Forum edition 2004.
Guest Editor, with Philip Kotler (Kellogg School of Management), Nanyang Business Review, Vol. 2 No. 1, January-June 2003.
Only the Sustainable Succeed: Lessons from Asian Survivors, Nanyang Business Review, Vol. 1 No. 1 January-June 2002, with Philip Kotler (Kellogg School of Management).
Consumer Behavior in the Economic Crisis and Its Implication for Marketing Strategy, Kelola Gadjah Mada University Business Review, No.18/VII/1998.
Marketing Audit: Based on Strategic Marketing Plus 2000, Kelola Gadjah Mada University Business Review, No.9/IV/1995.