Alexander Goldfarb was born in Seini, Romania, and emigrated to Israel in 1963. After his military service he worked as an independent building contractor and a certified electrician. Later he worked for the Israel Electric Corporation and became active in the workers union. Alongside his employment he studied business management at the Israeli College of Management.
On 27 November 1995, Goldfarb and Salmovitz left Yiud to establish Atid.[1] The party did not run in the 1996 elections and Goldfarb lost his seat. He later joined the Labor Party and was later appointed to a position linked to the security industry by then-Minister of Defense, Binyamin Ben-Eliezer.
After the Knesset and government, Goldfarb established a private company. He considered a run for Mayor of Ashkelon in 2007. In 2009 he ran for Mayor of nearby Beer Tuvia but lost to Mayor Dror Shor who was reelected.