Apollo Kids is the follow-up to Ghostface's R&B-oriented Ghostdini: Wizard of Poetry in Emerald City (2009) and serves as a return to the characteristic "Wu-Tang Sound". Ghostface Killah recorded the album at Red Bull Studios and Stark Studios in New York City. He conceived it as a mixtape for Def Jam after having partially recorded the Supreme Clientele sequel album and opting not to release that with the label.
Although it only charted at number 120 on the Billboard 200, Apollo Kids received universal acclaim from music critics, who praised its gritty aesthetic and Ghostface Killah's unfiltered rapping.
Background
Ghostface Killah partially recorded the announced sequel album Supreme Clientele Presents... Blue & Cream: The Wally Era near the end of his contract deal with Def Jam Recordings, but after receiving the advance, he instead offered the label Apollo Kids, a lead-in mixtape he subsequently converted into an album, in order to satisfy the contract and shop the sequel album independently. He later said of the exchange with Def Jam in a 2012 interview for Complex:
They wanted Supreme, I’m gassing for them to do Supreme. But I caught them niggas real quick for their bread and then gave them Apollo Kids. That was gonna be called The Warm Up, but they was like, 'Nah, I know what you're trying to do.' They caught on.
Apollo Kids was recorded by Ghostface at Red Bull Studios and Starks Studios in Staten Island, New York.[3]
Apollo Kids received universal acclaim from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream critics, the album received an average score of 84, based on 17 reviews.[19]Allmusic's David Jeffries called it "a return to the grimey soul and stream-of-consciousness street flow of the man’s best work".[5]The A.V. Club's Nathan Rabin stated, "The disc’s tightness, cohesion, and quality are even more surprising: Ghostface hasn’t sounded this hungry or focused since Fishscale [...] At its best, Ghostface’s music is about raw, visceral emotion and unfiltered rage".[6]Entertainment Weekly's Simon Vozick-Levinson viewed it as a timeless addition to Ghostface's catalogue and complimented its "jittery pulp fiction and zany free-associative zingers over scratchy soul, funk, and rock samples".[8]Rolling Stone writer Jonah Weiner stated "On track after track, he blows dust off some dirty-soul loop, with boasts as inspired as ever [...] and street-crime storytelling as vivid as ever".[12]Slant Magazine's Huw Jones complimented the album's "back-to-basics approach" and called it "a compact release that celebrates the staples of vintage rap music and, more specifically, vintage Wu".[13]
David Amidon of PopMatters stated "it feels like a work of boundless energy", but is, "essentially, the safest and most accessible album yet from Ghostface Killah, often hinting at the associative insanity he’s capable of without ever fully taking us there".[11]Pitchfork Media's Ian Cohen noted a "lack of any sort of organizational principle" and commented that "basically arbitrary sequencing never allows too much momentum to build", but commended Ghostface's "harried intensity" and stated "he's still an incredibly ostentatious lyricist, just one that's easier to parse".[10]MSN Music's Robert Christgau gave the album a three-star honorable mention,[20] indicating "an enjoyable effort consumers attuned to its overriding aesthetic or individual vision may well treasure."[21] He cited "In tha Park" and "Purified Thoughts" as highlights and quipped, "Living off his past, but it's quite a past and a damned decent living".[20]