In May 2007, the CRTC awarded licenses for new radio stations in Regina to Standard Broadcasting (which, the previous month, had agreed to be sold to Astral Media),[2] and Aboriginal Voices Radio. Standard proposed a "new country" station on 92.7 FM.[3]
The station officially launched as Big Dog 92.7 on February 20, 2008, under the ownership of Astral Media. Launch promotions for the new station included a 5,000-song commercial-free marathon, a station-sponsored concert featuring Aaron Pritchett at the local Pump Roadhouse nightclub, and an on-air contest surrounding the Alan Jackson song "Gone Country" (the first song played by the station). It was the first local competitor to the AM country station CKRM (which carries a full service country format with additional agriculture and sports-related programs).[4]
Astral Media was in turn acquired by Bell Media in 2013, making CHBD-FM a sister station to CTV television station CKCK-DT.
On May 28, 2019, the station was renamed Pure Country 92.7 as part of a nationwide rebranding of all Bell Media country stations.[5]