Michaels was born Chad Michael Storbeck to former high school football player Jerry Michael Storbeck of Aurelia, Iowa and salon worker Linda Storbeck Olson of Encinitas, California[2] at Arcadia Methodist Hospital in Arcadia, California on March 20, 1971. His parents graduated from Pasadena High School and Aurelia High School, respectively, and wed in 1968.[2] They resided in Olivenhain, Encinitas, California at the time of his birth before they moved to Los Angeles, and then again to San Diego, where he was raised.[3][1] He originally went by the drag name "Brigitte Love." Michaels chose to perform under his own name after working at "An Evening at La Cage" in Las Vegas, which required the drag queens to use masculine stage names.[3] Michaels is married to Adam Magee.[4]
The season began with a design challenge, which Michaels performed adequately in, but the episode 2, Chad won his first challenge alongside Madame LaQueer, the "WTF!: Wrestling's Trashiest Fighters", where the contestants had to play wrestlers. Chad continued performing well, getting good critiques for the advertisement challenge in episode 3 and the acting challenge in episode 4.
Chad won his second challenge in Episode 5, the Snatch Game, where he impersonated Cher. His performance has been regarded as one of the best performances in the challenge's history.[11] Chad performed solidly in the remaining challenges, not winning any but doing well enough to be safe. This ended in episode 11, where Chad performed poorly in a ball challenge and was put into the bottom two against Latrice Royale. The two lip-synced to "No One Else on Earth" by Wynona Judd. Latrice was eliminated, and Chad won and gained a spot in the finale.
During the season, a twist was incorporated where the twelve contestants had to pair up with a fellow contestant to run the season with. Chad picked season 1 contestant, Shannel and the pair were given the name "Team Shad". The first challenge was a photo shoot where contestants had to take "half-baked" and "opposites attract" photos. Shad performed weakly, landing in the bottom two in episode 1 beside Team Mandora (Mimi Imfurst and Pandora Boxx). Chad lip-synced against Mimi to Opposites Attract by Paula Abdul and won, sending Mimi and Pandora home first.
In episode 2, team Shad survived the "gaff-in" challenge, followed by the team winning all three of the final challenges in episodes 3, 4, and 5, a pranks challenge, girl group/makeover challenge, and a ball challenge, which took both Chad and Shannel to the final 4.
In the finale, Shannel and Jujubee were eliminated, leaving Chad and season 2 finalist, Raven as the final two. After they lip-synced to Responsitrannity by RuPaul, it was announced that Chad had won All Stars 1. This secured his spot in the Drag Race Hall of Fame.