DFS Group (DFS) is a Hong Kong-based travel retailer of luxury products. Established in 1960, its network located in major airports and downtown stores around the world, including duty-free stores in 12 airports and 21 downtown locations, as well as affiliate and resort locations, featuring 750 brands.[2][3] It is privately held and majority owned by the luxury conglomerate Moët Hennessy Louis Vuitton (LVMH), alongside DFS co-founder and shareholder Robert Warren Miller. As of January 11, 1997, DFS Group operates as a subsidiary of LVMH.[4]
DFS is headquartered in Hong Kong SAR and has offices in Australia, mainland China, France, Indonesia, Italy, Japan, Macau, New Zealand, Singapore, United Arab Emirates, United States of America and Vietnam. DFS Group employs over 5,000 people, operating in 14 countries worldwide. In 2017, nearly 160 million travelers visited DFS stores.[5]
History
Beginnings
In 1960, American entrepreneurs Charles Feeney[6] and Robert Warren Miller[7] founded Tourists International, which later became Duty Free Shoppers (DFS), in Hong Kong. In 1962, two DFS stores were opened at the international airports in Hong Kong and Honolulu, the first duty-free shop in the United States.[8]
Expansion and re-branding
In the 1960s and 1970s DFS Group significantly expanded their operation in Eurasia and North America. DFS capitalized on the rising wave of Asian tourists who began to travel further overseas, opening stores in international airports and later in downtown locations where travelers have their purchases delivered before departure.[9] In 1968, DFS opened its first downtown duty-free store in Kowloon, Hong Kong, followed shortly thereafter by Honolulu and eventually expanding to 14 locations all over the world.[10] In 2005, branded halls opened in Okinawa, Japan, launching a new shop-in-shop concept for DFS Gallerias.[11]
In 2013 DFS reached 420 locations worldwide and undertook a major branding initiative setting the stage for the next generation of expansion. It re-branded its downtown Galleria Stores “T Galleria” and moved to a strategy of localization for airports, working with local suppliers to increase its mix of “destination” products.[12][2] In 2015 DFS opened its first transformational wines and spirits duplex store at Singapore Changi Airport, including a Long Bar by Raffles.[13] In the same year, it also launched T Galleria Beauty by DFS, a standalone beauty concept store in Hong Kong and Macau.[14]
In 2016 DFS expanded its operations, opening T Galleria Angkor in Siem Reap, Cambodia, a significantly extended space at T Galleria by DFS, City of Dreams in Macau,[15][16] and its first European store, T Fondaco dei Tedeschi in Venice, Italy.[17]. In 2017, DFS opens its third wines and spirits store and the first to feature a "walk through" retail concept at Singapore Changi Airport's newly-opened Terminal 4. In 2019, DFS opens T Galleria Beauty by DFS, Hong Kong, MOKO, its fourth T Galleria and second Beauty store in Hong Kong as well as T Galleria Beauty by DFS, Macau, Wynn Palace, its seventh T Galleria and fourth Beauty store in Macau. In 2021, DFS opens its second store in Europe, Samaritaine Paris Pont-Neuf by DFS, in the historic La Samaritaine building in Paris, France.
In January 2021, Benjamin Vuchot returned to DFS as chairman and CEO after three years as President of Sephora Asia.[18] Both DFS and Sephora are businesses under LVMH's Selective Retailing division.[19]
In January 2021, DFS opened its first downtown duty-free store in Hainan Island, China, in partnership with Shenzhen Duty Free Group.[20]
In 2022, DFS opens its first "Resort Galleria" concept at T Galleria by DFS, Queenstown in New Zealand.
DFS opens its eighth T Galleria in Macau at The Londoner Macao with unique Londoner-themed accents and an extensive assortment of Kids Fashion & Toys.
Acquisition
In 1996, LVMH acquired the majority share of DFS Group,[21] buying out partners Feeney, Parker, and Pilaro and setting a new focus on the combined elements of travel and luxury.[22] It developed a merchandising strategy based around five core “pillars” – Beauty and Fragrances; Fashion and Accessories; Watches and Jewelry; Spirits, Wine and Tobacco; and Food and Gifts – and a new tagline, “The Traveler's Luxury Department Store”. It also created an annual “Masters Series”, showcasing the best products across all its categories and convening leading brand representatives, top customers, media and industry analysts in a celebration of luxury. In 2004, the company moved its headquarters to Hong Kong from San Francisco, California as part of a corporate restructure.
Products By Category
DFS carries five core brand categories:
Beauty & Fragrances
Fashion & Accessories
Watches & Jewelry
Wine & Tobacco
Food & Gifts
Top Brands
As part of DFS travel luxury umbrella, it carries the following luxury brands in each category:
Beauty & Fragrances: Lancôme, Estée Lauder, La Mer, Cie De Peau, SK-II, Helena Rubinstein, La Prairie, Clarins
