They originally had the slogan "The chocolates that melt in your mouth, not in your hand", featuring in 1980s British advertisements,[1] the same slogan used in the UK for Treets in the 1960s, and for M&M's in the UK and US up to the 1990s.[2]
A British advertising campaign in July 2008 was accompanied by a new slogan: "Sophisticated sharing". One of their advertisements featured two women,[3] consuming Minstrels, ostensibly in an upmarket theatre, commenting knowledgeably on their seats and the theatre acoustics, only to be revealed as delighted viewers of a male strip act.[4][5]
See also
Treets another Mars-owned brand of sugar-shelled confectionery that pre-dated Minstrels
Smarties, a similar brand of chocolate sweets in sugar shells with different colours
M&M's, a Mars owned brand of sugar-shelled chocolates
Revels, a Mars-owned brand of chocolate that includes Minstrels
References
^Pringle, Hamish; Field, Peter (2008), Brand Immortality: How brands can live long and prosper, London: Kogan Page, ISBN9780749449285