While in his last year of study in 1970, Pasche was recommended by the college to design a poster for The Rolling Stones for their 1970 European tour.[2][3] That same year, he was asked by Mick Jagger to design the logo for the band.[4] Using Jagger's mention of Kali in the singer's design brief as inspiration, Pasche designed a tongue and lips logo that evoked the Hindu goddess' common depiction with her tongue sticking out.[4] He was paid just £50 and a further £200 in 1972.[5] Pasche sold his copyright of the logo to the Rolling Stones via its commercial arm (Musidor BV) for £26,000 in 1984.[6] In 2008 the original artwork of the logo was sold in the US to the Victoria and Albert Museum for $92,500, about £71,000 in 2020.[5] The design was revised by Craig Braun while he was designing the album package and was originally reproduced on the U.S. inner sleeve and cover of Sticky Fingers album released in April, 1971.[6][2] In August 2008, the design was voted the greatest band logo of all time in an online poll conducted by Gigwise.[7] Pasche worked with the Rolling Stones from 1970 until 1974 while he was Junior Art Director at Benton & Bowles advertising agency.[1]