Kungumam was first published on 25 December 1977.[2] The magazine is owned by Kalanidhi Maran's Sun Group.[1] According to the Indian Readership Survey 2006 Kungumam emerged as the top-selling Tamil weekly magazine[3] overtaking historical market leaders such as Kumudam and Ananda Vikatan.[4] Also, Kungumam is the second best-selling magazine in national league tables, ranking behind the Hindi weekly Saras Saleel. "Best kanna best" is the tagline for the magazine commercial.[5]