Milton Glaser

Milton Glaser
Milton Glaser
	Glaser in 2000
Born	June 26, 1929; The Bronx, New York, U.S.
Died	June 26, 2020 (aged 91); Manhattan, New York, U.S.
Education	Cooper Union; Accademia di Belle Arti di Bologna;
Known for	I Love New York logo
Spouse	Shirley Girton (m. 1957)
Relatives	Steven Brower (first cousin once removed)
Awards	Cooper-Hewitt National Design Award Lifetime Achievement, 2004; National Medal of Arts, 2009
Website	MiltonGlaser.com

Milton Glaser (June 26, 1929 – June 26, 2020) was an American graphic designer, recognized for his designs, including the I Love New York logo;^[1]^[2] a 1966 poster for Bob Dylan; the logos for DC Comics, Stony Brook University, Brooklyn Brewery; and his graphic work on the introduction of the iconic 1969 Olivetti Valentine typewriter.^[3]

In 1954, he also co-founded Push Pin Studios, co-founded New York magazine with Clay Felker, and established Milton Glaser, Inc. In 1969, he produced and designed "Short Subject", commonly known as "Mickey Mouse in Vietnam", a short 16mm anti-war film directed by Whitney Lee Savage (father of Adam Savage). His artwork has been featured in exhibits, and placed in permanent collections in many museums worldwide. Throughout his long career, he designed many posters, publications and architectural designs. He received many awards for his work, including the National Medal of the Arts award from President Barack Obama in 2009 and was the first graphic designer to receive this award.

Life and career

Glaser was born in The Bronx, New York City. His parents, Eugene and Eleanor (née Bergman), were Hungarian Jewish immigrants. The family resided in the South Bronx.^[1] His father owned a dry-cleaning and tailoring shop; his mother was a homemaker. Glaser took drawing classes with artists Raphael and Moses Soyer before attending the High School of Music & Art in Manhattan.

After graduating from the Cooper Union in New York City, Reynold Ruffins, Seymour Chwast, Edward Sorel and Glaser founded Push Pin Studios in 1954.^[4] Glaser joined after his return from Italy.^[4]^[5] In 1957, the Push Pin Monthly Graphic was sent out to friends and clients.^[4] The studio's work rejected tradition and favored "reinvigorated interpretations of historical styles".^[4] Glaser and Seymour Chwast directed Push Pin Studios for twenty years, while it became a guiding reference in the world of graphic design.^[6] The studio "redefined and expanded the imprimatur of the designer, illustrator, and visual culture at large".^[4]

Glaser started his own design firm, Milton Glaser Inc., in 1974 and left Push Pin Studios the following year.^[5] In 1983, Glaser formed a partnership with Walter Bernard and established a publication design firm called WBMG in New York City. WBMG has designed more than 50 magazines, newspapers and periodicals around the world.^[7]

Over his career, Glaser personally designed and illustrated more than 400 posters.^[5] Milton drew heavily from early 20th century artists to create his own signature style that consisted of playful, psychedelic graphics with controlled blasts of colors along with silhouettes and bold geometric outlines.^[8] His work is displayed in the Cooper Hewitt National Design Museum, New York; the Victoria and Albert Museum, London; and the Israel Museum, Jerusalem.^[5] His work has also been featured in exhibits internationally.^[7]^[5] He had one-man shows at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York City.^[7]

In 1988, Glaser designed the New York City Shelly Fireman-owned Italianate eatery Trattoria Dell'Arte across from Carnegie Hall.^[9]

Glaser was the subject of the 2008 documentary film To Inform and Delight: The World of Milton Glaser.^[10] A tribute to Glaser, still working in his 90th year, was published in The New York Times in 2019.^[11]

Personal life

Milton Glaser was the uncle of Gabby Glaser, of the band Luscious Jackson. He was also a first cousin once removed of graphic designer Steven Brower; Glaser was Browser’s mother’s cousin.^[12] He died of a stroke and renal failure in New York City on his 91st birthday.^[5]^[13]

Works

Bob Dylan poster

In 1966, Glaser designed a poster for Bob Dylan's Greatest Hits. It was one of Glaser's first posters. The poster depicts the profile of Dylan's face with psychedelic, swirly hair, with "Dylan" written at the bottom in Baby Teeth, one of Glaser's typefaces.^[13] His inspiration for the poster was Marcel Duchamp's 1957 Self-portrait; and Art Nouveau, saying "That was an influence for the colors and shapes in the picture."^[14] Six million posters have been printed and distributed, and sell for hundreds of dollars as collectibles.^[14]

I Love New York logo

One of Glaser's most recognizable works is his I Love New York logo. In the mid-1970s, New York City's crime rate was up and the city was widely perceived to be dangerous and was on the verge of bankruptcy.^[10] In 1977, the State of New York hired advertising agency Wells Rich Greene and Milton Glaser to design a logo to increase tourism.^[5] It was Glaser who came up with the design while sitting in the back of a taxi cab on the way to the meeting.^[15] The logo consists of the capital "I" and a red heart, stacked on top of the letters "NY" in American Typewriter typeface, symbolizing New York. His inspiration for the logo was Robert Indiana's LOVE design, with the four letters stacked on top of each other. "Glaser loved New York so much that he gave his work to the city for free, hoping it would become public property."^[15]

The logo earns New York state $30 million each year and has become a pop culture icon. It is reproduced on everything from coffee cups to T-shirts and hats. The logo can be seen everywhere in New York City.^[15] Robert Indiana's work influenced Glaser who in turn has inspired other designers to create variations on the layout, for example "I Heart Radio". The state has filed nearly 3,000 objections against them.^[16]

After the September 11 terrorist attacks, the logo became even more of a symbol, creating unity between the public. Glaser designed a modified version saying, "I Love New York More Than Ever", in response to the attacks. The red heart has a small blackened and burned area along one edge to symbolize the attack on the World Trade Center site.^[17]

New York magazine

In 1968, Glaser and Clay Felker founded New York magazine.^[18] The magazine was about being on the reader's side, "it was about what was happening in New York City at the time."^[19] One example of this is "The Underground Gourmet". It was about cheap restaurants in New York. Glaser wrote the column for seven years with Jerome Snyder. It was one of the most popular columns in the magazine. New York "became the model for the city magazines, and stimulated a host of imitations".^[18] Glaser left the magazine in 1977.^[13] In 1993, thanks to Glaser's history with New York, he was tapped by John F. Kennedy Jr., in conjunction with his partner Michael J. Berman, to work with them to create the image they were seeking for their start-up magazine George.

Typography

In 1970, Glaser designed his namesake typeface, Glaser Stencil, which drew inspiration from geometric sans-serif fonts such as Futura and Avant Garde.^[20]

Fonts Designed

Art Decko (Photo Lettering Inc.) ^[21]
Babycurls (Photo Lettering Inc.) ^[20]
Babyfat (1964, Photo Lettering Inc.) ^[21]
Babyteeth (1966, Photo Lettering Inc.) ^[21]
Eightway (1964, Photo Lettering Inc.), with George Leavitt^[21]
Futura Stencil (1970, Mergenthaler) ^[21]
Glazer Stencil (1970, Mergenthaler) ^[20]
Houdini (1969, Photo Lettering Inc.) ^[21]
Rainbow! (1987, Photo Lettering Inc.) ^[21]
Stencil Select (1970, Mergenthaler) ^[20]

Pomilio Blumm

In 2019, Glaser redesigned the historical 'rhino' logo of the Italian communication agency Pomilio Blumm.^[22] Stemming from this experience, a documentary titled A Social Design story has been produced, available on Amazon Prime Video USA and UK.^[23]

Awards

In 2004, Glaser won a National Design Award Lifetime Achievement from the Cooper-Hewitt National Design Museum for his profound and meaningful long-term contributions to the contemporary practice of design.^[7]

In 2009, he was awarded the National Medal of Arts by President Barack Obama and First Lady Michelle Obama at the White House.^[5]^[18] Glaser is the first graphic designer to have received this award.^[18]

Glaser was honored as one of The New Jewish Home's 2015 Eight Over Eighty honorees.^[24]