Portfolio Magazine, also known as Portfolio, The Magazine of the Fine Arts, was published bimonthly from 1979 to 1983 by Portfolio Associates of New York City. The editor and publisher was Edwin S. Grosvenor, who went on to edit American Heritage magazine. Other staff editors included Alexandra Anderson, Manuela Hoelterhoff, Denise Martin, Isolde McNichol, and Carter Wiseman.
Portfolio covered European and American painting, photography, architecture, and non-Western art. It aimed at a general audience, rather academics or art insiders. "Portfolio addresses people like me who are collectors, not scholars," a subscriber, Malcolm Forbes, told The New York Times. "It's comprehensive, superbly done, helps widen my horizons."[3]
In 1983, Portfolio was a finalist for a National Magazine Award in the General Excellence category.[4] It was forced to suspend publication that year when a recession caused a drop in advertising pages.
References
^Powell, Jim (April 13, 1979). "Finding the Ads in Art". The New York Times.
^Zito, Tom (Mar 20, 1979). "Building a 'Portfolio'". The Washington Post. No. page B1.
^Powell, Jim. "Finding the Ads in Art". The New York Times. No. April 13, 1980.