WACK is the station where Lowell Paxson, later the founder of Home Shopping Network and PAX TV, began his broadcasting career. He and Joseph “Bud” Sova bought the radio station in 1962.
The combination of Beck, Plante, Ramsey and Hannity forms what the station dubs the "Great American Talk Show Line-Up" (prior to Beck and Plante, The Radio Factor and subsequently Dennis Miller were also included in that branding, as was The Laura Ingraham Show). Samuelson's and Alexander's programs are considered to be one show, which is given its own full half-hour time slot under the title "WACK Farm and Agribusiness Report".