The venues are known for their live music, celebrity patrons, and sports memorabilia. The brand gained recognition when JAY-Z referenced his investment in his 2003 song "Dirt off Your Shoulder" with the line "Now you chillin' with a boss, bitch of course SC on the sleeve / at the 40/40 club ESPN on the screen".
The decor of The 40/40 Club is a mix of memorabilia from the USA's greatest games. The "Hall of Fame" connects the main floor with the upstairs VIP rooms and houses autographed jerseys donated by various sports celebrities. The jerseys hang museum style, as well as decorate points of the lounges along with other sports memorabilia, such as the autographed gloves from the 1974 "Fight of the Century": Ali vs. Frazier and the WWE championship belt of Kurt Angle.