This action was done in order to celebrate the 40th anniversary of the song's recording, the 45th anniversary of the DSN, and the 50th anniversary of NASA. The idea was hatched by Beatles historian Martin Lewis, who encouraged all Beatles fans to play the track as it was beamed towards the distant star. The event marked the third time a song had ever been intentionally transmitted into deep space (the first being Russia's Teen Age Message in 2001 and the second being the 2003 Cosmic Call 2 message which included Starman by David Bowie and music from the Hungarian band KFT),[2][3] and was approved by Paul McCartney, Yoko Ono, and Apple Records.[4]
A. L. Zaitsev, part of the Teen Age Message project, argues that the NASA project is only a publicity stunt. The compressed digital format used makes the data more fragile to errors compared to TAM's analogue approach, not to mention aliens would not have knowledge on human audio compression algorithms. The transmission data rate is also too high to allow for a remote radio station to faithfully receive; a data rate 300,000 times lower would be required. Finally, the choice of Polaris also makes the message unlikely to reach any alien lifeform should they exist.[2]
^ abcZaitsev, A. L. (3 April 2008). "The first musical interstellar radio message". Journal of Communications Technology and Electronics. 53 (9): 1107–1113. doi:10.1134/S106422690809012X. S2CID119435654. (criticism of "NASA Beatles Transmission" at pp. 1111–1112)