Beymen is a chain of luxury department stores in Istanbul, Turkey, part of the Beymen Group owned by the Qatari investment fund Mayhoola for Investments.
Beymen Group also operates the Beymen Classics, NetWork and Divarese chains of clothing boutiques. However, the separate Beymen Business operation is a chain of boutiques retailing private brand men's clothing under the Beymen Business brand, which it also manufactures. That business is not part of Beymen Group, but rather Boyner Group.
Ali Osman Boyner co-founded Altınyıldız (today Boyner Holding) in 1952 with the idea to introduce Turkish fabric to the world. The company began exporting in 1956. At the end of the 1960s, Boyner began manufacturing ready-to-wear clothing to fill a gap in the Turkish market for quality goods. The upscale department store Beymen was conceived in collaboration with friend and fashion designer Kerim Kerimol and Italian fashion house owner Silvano Corsini. Beymen's first store, featuring its own private-label products, opened in 1971 in Şişli, Istanbul. From there, Beymen has continued to expand,[5] owning a chain of 20 full-line department stores as of July 2024.[2] A main competitor of Beymen is upscale department store brand Vakko.
Beymen's website also sells art, including works by İzzet Keribar (tr).[10]
Corporate
In 2015, Qatari company Mayhoola acquired a 54% share of Boyner Retail and Textile Investments Inc., while Boyner Holding retained a share of 42.8%.
In 2019, Boyner Holding and Mayhoola agreed to dissolve their partnership, with Boyner Büyük Mağazacılık (department stores) and Altınyıldız Tekstil, the heritage businesses of the group, becoming part of Boyner Holding.
97% of Beymen Mağazacılık and Ay Marka Mağazacılık (boutiques) became part of Mayhoola, which thus added Turkey's largest luxury and fashion company to its global luxury portfolio, a portfolio including brands such as Valentino, Balmain and Pal Zileri.
As of mid-2022 Beymen Group led by Cem Boyner[11] operates a total of 91,000m2 of retail space across a total of 244 department and specialty stores.[12] The four brands are:
From 2019 onwards, Boyner Group has focused on five core businesses, as shown in the chart below.[14] As of 2024, the Boyner Group brands are organized slightly differently than in 2019.[15]
BR Mağazacılık manufactures and retails the brands Altınyıldız Classics and Beymen Business, created in 2011 as a joint venture of Boyner Group and Ran Konfesiyon.Headquartered in Torbalı, Izmir, and has around 2000 employees, 200 stores and more than 400 sales points in 60 provinces in Türkiye as well as 60 stores in 18 other countries.[16]
2019
2024
Boyner Büyük Mağazacılık (Boyner): multi-brand retail
Morhipo: fashion and multi-brand e-commerce
Hopi: consumer technologies
Altınyıldız: textile production
Altınyıldız Classics: men's clothing manufacturing and retail
BR Mağazacılık (Altınyıldız Classics and Beymen Business manufacturing and retail)
Boyner Yayınları: publishing
Brooks Brothers
Beymen ç
Beymen department store at Zorlu Center, Istanbul, 2024The "Beymen Seasons" department store at Vadistanbul, 2024
Originally 9,600 m2 upon opening in 2013,[17] expanded in 2022 by another 1,750 m2,[18] Beymen Zorlu Center is the brand's largest department store location. 2,500 m2 is dedicated to shoes and bags.[17] Designed by German/Swiss architects Michelgroup, who have done remodels for Munich's Oberpollinger department store[19][20] It hosted the German artist Olaf Hajek's solo exhibition 'Best of Olaf Hajek'.[21]
In 2022 Beymen opened a three-story, 3,000-sq-m store at Galataport, interiors by Catalan-Spanish designer Lazaro Rosa-Violán.[22][23]
A second location along Bağdat Avenue in Erenköy, Kadıköy district closed as of 2024[24] The Suadıye location along Bağdat Avenue remains in operation.
The location in Vadistanbul opened in 2020 is branded Beymen Seasons and combines both the current season's fashions with previous seasons in one location.[25]
Beymen operates department stores in the following locations:[26][27] Michelgroup also designed the 2,000 m2 unit at Akasya mall in Üsküdar on the Asian side of Istanbul.[28]
^ ab"Beymen Metropol İstanbul açıldı" [Beymen Metropol İstanbul opened]. 61Saat - Trabzon Haber Sayfası (in Turkish). 9 September 2019. Retrieved 20 May 2024.