The dark rock song[2] was released as the lead single from their eleventh studio album Blood & Glitter (2022). Lead singer Chris Harms revealed that the band had actually applied to represent Germany for many years leading up to their win in 2023.[3] Starting on 24 February 2023, fans were able to vote for their favourite entry online.[4] The performance was described as a "fiery glam rock show",[5] somewhere between "dark" and "gothic metal".[6] The band eventually won the contest, having earned 189 points consisting of 146 from fans and viewers and 43 points the international juries.[7]
For their performance in Liverpool, Harms plans a glamorous rock show for the band, wanting to include red pyrotechnic rain to reflect the message of the song.[8]