Bob, as Falkenburg was known, was the one who introduced the concept of fast-food in the country, opening the first restaurant of this type in the country in Copacabana, Rio de Janeiro.[2][3] In 1972, however, Falkenburg sold the store, which is now controlled by Brazilians, in Guarujá. Today the chain has a varied menu.[citation needed]
The chain also offers innovative sandwiches, as toasted cheese with banana sandwich. Another popular item sold by the franchise is the Ovomaltinemilkshake.
Business model
In 1984, Bob's started a franchising system, opening new stores in Vitória, Espírito Santo. Since then, Bob's has been expanding within Brazil and internationally. Today[when?], there are about 811[4] stores in Brazil, of which about 320 are franchises. At one time, international stores were opened in Portugal (Carcavelos, Algés and Bragança) as well as in Chile and Angola, however since 2021 the company's website shows that they have closed.[citation needed]
Bob's
Other brands
Bob's Shakes, formerly known as “Bob’s Sorvetes” (Bob's Ice Cream), sells frozen desserts such as ice cream, milkshakes, and pies. It was rebranded to the current name in 2009 due to increased popularity of its milkshakes (principally the Ovomaltine's) compared to ice cream.
Bexpress by Bob's offers half-finished and ready sandwiches to be heated in the oven, which can be eaten in or carried out.[5]