"Dance In The Rain" is an R&B/pop single by Japanese singer-songwriter Kumi Koda. It received a worldwide release as a digital single and only received a physical release to her official fan club.[1][2]
The music video became the first 360° VR music video to be compatible with the Oculus Rift.[3]
Information
Dance in the Rain is Japanese R&B-turned-pop artist Kumi Koda's fifty-eighth single. While the single was given a worldwide digital release, it was only released physically to her fan club.[4][5] The physical single release carried the making-of for Dance in the Rain, which was not released publicly. Due to the limited release, it did not chart on Oricon.
The single became the first single with its music video released for the Oculus Rift, using 360° virtual reality. The music video was released coupled with the release of the Oculus Rift during the live promotional event in London. The production of Dance in the Rain was revealed in Tent London, an art festival held in London in 2014. The virtual reality music video was highly appreciated by the Londoners, with the music video climax standing out at the art festival.[6]
Dance in the Rain became Koda Kumi's first single since the creation of the BillboardJapan Hot 100 chart not to chart; however, it peaked at No. 54 on the Adult Contemporary Airplay chart.[9]
Music video
The music video for Dance in the Rain was directed by Masaki Yokobe a.k.a. YKBX, styled by Misha Janette, and was the first music video to be filmed for 360° virtual reality, compatible with the Oculus Rift.[10]
On avex's official YouTube, a preview of the music video compatible with the Oculus Rift was uploaded. In the video, viewers could use the 360° view to rotate the camera and look at the video and set. At the end of the preview, Kumi walked out to promote the Oculus Rift and it's 360° compatibility.[11]
^"話題沸騰の新曲『Dance In The Rain』デジタル•シングルとしてリリース決定!" [Talked about new song "Dance in the Rain" to be released as a digital single!] (in Japanese). Rhythm Zone. October 22, 2014. Archived from the original on October 22, 2014. Retrieved October 22, 2014.