The restaurant was founded by Will Beckett and Huw Gott in 2006.[6] They had previously worked in bars and kitchens in London's East End and opened their new bar/restaurant on Commercial Street.[6] Their plan was to offer high-quality well-butchered beef, so they tasted a range of beef from all over the world, until coming to the conclusion that the best-tasting steak was from the UK.[6]
Their second branch, in Seven Dials, opened in 2010.[7] This was especially successful and the turnover of their company, Underdog, increased from £4 million to £11 million.[7]
The valuation was £35 million but the founders planned to continue to work and invest in the business.[8]
The company has been ranked three-star Sunday Times Best Companies for eight consecutive years (in 2014 was the best restaurant company to work for), three-star Sustainable Restaurant Association award as well as being involved in a variety of charity projects (predominantly for Action Against Hunger, for which Hawksmoor has raised/donated over £1m).[9]
Reception
Giles Coren, reviewing the Seven Dials branch in The Times, praised it as "great, great steak. Best you’ll find anywhere. ... cooked medium rare at Hawksmoor's suggestion and had deep black charry cooking flavours and sweet pink fruity juices. The fillet was uncommonly flavourful, the sirloin unusually tender. There was no texture-taste compromise to consider, it was all good."[10]