KXVV (103.1 FM, "La X 103.1") is a commercial radio station that is licensed to Victorville, California and serves the Victor Valley area. The station is owned by El Dorado Broadcasters and broadcasts a regional Mexican format. KXVV's studios and transmitter are located in Hesperia. KXVV is also simulcasted on Sister Station 910 AM
History
The station signed on August 18, 1980, as KVVQ, a top 40 outlet owned by Kenneth B. Orchard.[1] The call letters were changed to KVVQ-FM in 1985.[2]
In November 1996, William Rice attempted to sell KVVQ-AM-FM to Power Surge Inc., headed by John Power, for $1 million. At the time, KVVQ-FM carried an oldies format.[3] However, the deal fell through. The following February, Rice successfully sold the combo to Tele-Media Communications Corporation for $1.1 million.[4] The new owner changed the call sign to KHDR-FM.[2]
Logo for KVFG as K-Frog from 2000 to 2010.Logo for KVFG as ESPN Radio from 2010 to 2011.Logo for KVFG as 103 The Route from 2011 to 2019.
On February 2, 2017, CBS Radio announced it would merge with Entercom.[10] The merger was approved on November 9, 2017, and was consummated on November 17.[11]
On May 6, 2019, Entercom sold KVFG and KMPS to El Dorado Broadcasters for $1 million.[12] The sale was completed on August 15, 2019, with the new owners simultaneously changing the station's call sign to KXVV.
On August 26, 2019, at 6 P.M. PDT, the station flipped to a Regional Mexican format, branded as "La X 103.1".