Love 972

LOVE 972
Broadcast area	Singapore; Johor Bahru/Johor Bahru District (Malaysia); Batam/Batam Islands, Riau Islands (Indonesia)
Frequency	97.2 MHz
Programming
Language(s)	Mandarin
Format	Adult contemporary (Mandopop); Infotainment
Ownership
Owner	Mediacorp
Sister stations	YES 933 ; CAPITAL 958
History
First air date	23 September 1994; 29 years ago
Links
Webcast	melisten; TuneIn;
Website	LOVE 972

Love 972 (Chinese: 最愛頻道) is a Mandarin Chinese radio station in Singapore. Owned by the state-owned broadcaster Mediacorp, it primarily broadcasts an adult contemporary format focusing on Chinese pop music.

History

The station was originally set to launch in October 1994. It was described as a Chinese equivalent to the English-language Class 95, and planned to target the increasing number of bilingual listeners, specifically workers between age 30 and 40 from the middle to higher income bracket. Test transmissions began in June 1994.^[1]

The station launched on 23 September 1994. Its Chinese name translates as "Best Loved Station". The station initially had five deejays coming from SBC and Rediffusion.^[2]