Lunchly

Lunchly
Product typeSnack
OwnerLunchly, LLC
IntroducedSeptember 16, 2024; 11 days ago (2024-09-16)
Registered as a trademark inUnited States; May 16, 2024[1]
Ambassador(s)KSI
Logan Paul
MrBeast
Websitelunchly.com

Lunchly (stylized in all caps) is a brand of snack kits created and marketed by Lunchly, LLC. The brand is promoted and founded as a joint venture between YouTubers Olajide "KSI" Olatunji, Logan Paul, and James "MrBeast" Donaldson.[2] It is a direct competitor to Lunchables, and is marketed as a healthier alternative.[3] The product line was announced on September 16, 2024.[4]

Each box includes Prime and Feastables, existing popular products offered by the creators. Along with three varieties including turkey with cheese and crackers, nachos with salsa, and pizza.[4]

History

The Lunchly trademark was registered on May 15, 2024 in the United States, May 29, 2024 in the United Kingdom, and June 3, 2024 in Canada.[1][5][6]

Criticism

Lunchly faced substantial criticism on various social media platforms from skeptics who questioned the marketing tactics and nutritional quality of the lunch kit. Notably, YouTuber DanTDM expressed his disapproval of Lunchly by stating, “This is selling crap to kids who don’t know better than to trust the people who are selling it to them.”[7] Additionally, Dr. Mike, a well-known YouTuber and licensed physician in the USA, asserted that Lunchly does not meet the nutritional standards set by the USDA. He further commented that labeling "Lunchly" as a "healthier" food option appears to be more of a marketing ploy.[8]

References

  1. ^ a b "LUNCHLY Trademark Application of Lunchly LLC - Serial Number 98554044". trademarks.justia.com. Retrieved September 24, 2024.
  2. ^ Valinsky, Jordan (September 17, 2024). "Logan Paul and MrBeast have a Lunchables competitor that they say is healthy". CNN. Retrieved September 22, 2024.
  3. ^ Weprin, Alex (September 16, 2024). "MrBeast and Logan Paul Team Up to Launch Competitor to Lunchables". The Hollywood Reporter. Retrieved September 22, 2024.
  4. ^ a b Roeloffs, Mary (September 16, 2024). "MrBeast, Logan Paul And KSI Launch Lunchables Competitor 'Lunchly'—Here's What To Know". Forbes. Retrieved September 22, 2024.
  5. ^ "Trade mark number UK00004057536". trademarks.ipo.gov.uk. Retrieved September 24, 2024.
  6. ^ "LUNCHLY — 2330544". Canada.ca. Retrieved September 24, 2024.
  7. ^ Marshall, Cass (September 24, 2024). "The MrBeast controversy era continues, with lunch packs and a lawsuit". Polygon. Retrieved September 26, 2024.
  8. ^ Bhattacharya, Richik "anarchiddie" (September 25, 2024). "YouTuber Doctor Mike says Lunchly does not meet USDA nutrition standards for school lunches". Sportskeeda. Retrieved September 26, 2024.{{cite web}}: CS1 maint: url-status (link)
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