His first release was "Čija si ljubav" (Whose Love Are You) in 1975, while his debut album was released in 1982. He joined Južni Vetar in 1984 and gained almost instant success with the album and single "Čaša ljubavi" (Glass of Love). While in the group he also collaborated with fellow Yugoslav folk singers Sinan Sakić, Dragana Mirković, Kemal Malovčić and Šemsa Suljaković. During the Bosnian War of the 1990s, he and his family fled to Belgrade.
Kitić has two daughters from two marriages and two granddaughters from his firstborn. He resides between Belgrade and Hanover with his second wife, also a well-known singer, Marta Savić. His younger daughter Elena Kitić is an R&B singer.