Prior to the launch, PCMC has been planning to launch of a national TV channel after its Congressional franchise was amended in 2020 to expand its coverage into nationwide broadcast.[1] PCMC became an indirect subsidiary of Prime Media Holdings (PRIM) after the two firms signed a sharing deal through backdoor listing.[2][3]
PCMC/Prime Media has been collaborating with ABS-CBN Corporation through a joint-venture to operate DWPM and TeleRadyo Serbisyo. Aside from ABS-CBN, Prime Media has also been discussing collaborations with other content providers, including MediaQuest Holdings.[4]
On May 27, 2024, PCMC/Prime Media launched Prime TV and began its test broadcast on BEAM TV's digital subchannel broadcast featuring TeleRadyo Serbisyo programming and a simulcast of ABS-CBN News' TV Patrol.[5]