Between 2000 and 2010 he co-created several fashion brands (Hydrogen,[9] Bikinifuxia and Melody Maker) and opened concept stores (San Carlo dal 1973).[10][11][12]
Thanks to his ability to predict new trends creating highly successful products, he was even mentioned in the Treccani Italian encyclopedia.[18][19][20]
As of 2021, he is focused on asset-backed investments and has set up the London-based private equity fund "Fondo per l'Arte - FpA",[21] which invests in modern and contemporary art with a particular interest in emerging artists.
Books
In 2012 Cecchi published "10 years, 1000 projects", an anthology of his works.[22]
In 2013 he published "Play, the autobiography of a dream".[23]
Sport
Cecchi is also an ITF (International Tennis Federation) player in both over-35 and over-40 categories, specialized in men's doubles and mixed doubles. He won 14 international ITF tournaments, three medals in the European Championships, and played in the World Championships (with Fabrizio Gariglio), ranking second in the world and as a seeded player.[24][25]