WPUP

WPUP
Watkinsville, Georgia;
Broadcast area	Athens, Georgia
Frequency	100.1 MHz
Branding	Power 100.1
Programming
Format	Top 40 (CHR)
Ownership
Owner	Cox Media Group; (Cox Radio, LLC);
Sister stations	WNGC, WGAU, WXKT, WGMG, WRFC
History
First air date	June 1, 1970 (as WLOV-FM)
Former call signs	WLOV-FM (1970–1984); WGPL (1984–1986); WLOV-FM (1986–1998); WXKT (1998–2008)
Technical information
Licensing authority	FCC
Facility ID	51120
Class	A
ERP	6,000 watts
HAAT	88 meters
Transmitter coordinates	33°44′2.00″N 82°43′10.00″W / 33.7338889°N 82.7194444°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	powerathens.com

WPUP (100.1 FM, "Power 100.1") is a radio station broadcasting a top 40 (CHR) format. Licensed to the Athens suburb of Watkinsville, it serves the Athens metropolitan area. It first began broadcasting in Washington in 1970. It is currently owned by Cox Radio.^[3] Its studios are located in Bogart, and its transmitter is in Royston.

History

Today's WPUP signed on June 1, 1970, as WLOV-FM in Washington, Georgia.^[1] The station was co-owned with WLOV (1550 AM) and broadcast as a local station, carrying the WLOV-FM call letters except for a brief two-year period from 1984 to 1986.^[4] On August 14, 1998, Cumulus Media purchased WLOV-AM-FM from P&T Broadcasting for $533,000.^[5] In August 2008, WPUP was sold (along with sister stations WGMG, WNGC, WRFC, and WGAU) to Cox Radio in Atlanta.^[6]^[7] Cox swapped callsigns, moving WXKT to 103.7 and changing 100.1 FM to the current WPUP.^[4] The two stations began simulcasting the "Bulldog" classic-rock format; WXKT 100.1 had previously programmed a "Real Country" format.

On September 30, 2009, WPUP dropped the "Bulldog" classic-rock format and began stunting as "Obama Government Controlled Radio at 100.1 FM".^[8] Station identifiers claimed (jokingly) that the station has been taken over by the government: it intermittently simulcast the Hawaiian music format of KCCN-FM in Honolulu, played clips from speeches by President Obama, and played other music he might enjoy, such as the theme song to Shaft.

The WXKT callsign remains on 103.7 FM, which changed its city of license from Royston to Maysville and now programs variety adult hits for the Gainesville-Athens market.