The centre provides a variety of habitats from around the world for its various 'residents' such as its Coastal Creek aviary exhibit with cut-away diving tank. Visitors can watch sea ducks like long-tailed ducks and Spectacled eiders dive for fish. The Pelican Cove exhibit is home to four female Dalmatian Pelicans with daily Meet the Keeper talks.
With eight wildlife hides situated all over the site, visitors can get close up views to wildlife including nesting kingfishers and sand martins in spring. The site is noted for its summer wildflowers and roosting marsh harriers in winter.
Also available each day are Boat Safari rides through reedbed habitats, driven by WWT wildlife guides. The centre is open all year except for Christmas day.