Program Studi: Manajemen Pemasaran
| Status Prodi | : | Aktif |
| Perguruan Tinggi | : | Manajemen Pemasaran |
| Kode Program Studi | : | 61404 |
| Nama Program Studi | : | Manajemen Pemasaran |
| Jenjang | : | D3 |
| Tanggal Berdiri | : | 17 Juni 2004 |
| SK Penyelenggaraan | : | 3164/D/T/K-N/2010 |
| Tanggal SK | : | 2010-07-27 |
| Rasio Dosen : Mahasiswa | : | |
| Gelar Lulusan | : | |
| Deskripsi | : | |
| Visi | : | menjadi program studi unggulan dalam bidang studi manajemen pemasaran |
| Misi | : | menghasilkan lulusan profesional dalam bidang manajemen pemasaran yang mampu mengisi berbagai posisi manajemen di pasar kerja nasional maupun internasional dan/atau memiliki kamampuan berwirausaha.menyelenggarakn penelitian pemasaran terapan dan pelayanan kepada masyarakat guna membantu pengembangan industri, pemerintah dan masyarakat luas. |
| Kompetensi | : | - pengelola kegiatan penjualan : mampu mengidentifikasi elemen pemasaran perusahaan, melaksanakan komunikasi efektif, melaksanakan penulisan bisnis (business writing), melakukan pendekatan kepada calon pelanggan potensial, melaksanakan keterampilan penjualan dan menyusun aktivitas rencana penjualan - pengelola kegiatan layanan : mampu mengidentifikasi elemen pemasaran perusahaan, melaksanakan komunikasi efektif, melaksanakan penulisan bisnis (business writing), mewujudkan kepuasan pelanggan dan menangani keluhan pelanggan - pengelola merek : mampu mengidentifikasi elemen pemasaran perusahaan, melaksanakan komunikasi efektif, melaksanakan penulisan bisnis (business writing), merencanakan riset terhadap sebuah merek, mengolah data riset dan melaksanakan event (bagian dari komunikasi merek) - wirausahawan : mampu mengindentifikasi peluang usaha, merancang kegiatan usaha dan mengoperasionalkan kegiatan usaha |
| Capaian Pembelajaran | : | |
| Alamat | : | Jl.Gegerkalong Hilir, Ds.Ciwaruga Bandung 40012 |
| Kode Pos | : | 1234 |
| Telepon | : | 022-2013789 |
| Faximile | : | 022-2007911 |
| : | eddy.syahya@gmail.com | |
| Website | : | www.polban.ac.id |
Dosen Program Studi:
| # | Pendidikan | Nama Dosen | Gelar | Ikatan Kerja |
| 1. | S3 | IWAN MULYAWAN | Dr Drs | |
| 2. | S3 | NONO WIBISONO | PhD S.E. | |
| 3. | S3 | DWI SUHARTANTO | Ph.D Drs | |
| 4. | S3 | LUSIANUS KUSDIBYO | Dr M.B.A Drs | |
| 5. | S2 | EDDY SYAH YAHYA | M.B.A Drs | |
| 6. | S2 | TJETJEP DJATNIKA | M.B.A Drs S.ST | |
| 7. | S2 | EUIS SARTIKA | M.Si Dra | |
| 8. | S2 | ARIE INDRA GUNAWAN | M.M. M.M S.Pd S.Pd | |
| 9. | S2 | WAHYU RAFDINAL | M.M. S.E. | |
| 10. | S2 | WIDI SENALASARI | M.M. S.Ak |
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